Right now. A man somewhere in the UK is sitting with it alone.
1,000 miles.
For the ones
who didn't
make it.
John o'Groats to Land's End. 30 days. One runner. £100,000 for men's mental health. £100 per mile.
- — run days
- — miles planned
- £100k goal
Fund the run on GoFundMe. Your money covers the costs. Ollie takes nothing — every pound he raises on the road goes straight to Movember.
The run starts in
Source: ONS, Suicides in the UK: 2023 (England and Wales).
Days
-
-
men take their own life every week in the UK.
Not weakness.
Isolation.
No map. No manual. No way through.
Just a man, sitting with it, not knowing what to do next.
Suicide is the biggest killer of men under 50 in the UK. Not cancer. Not heart disease. Silence.
Source: ONS, Suicides in the UK 2023 · England and Wales only
£100 per mile
Fund
the route.
1,000 miles. £100,000. Every £100 raised lights up another mile on the map. Watch Britain turn green.
£10 funds a tenth of a mile. £100 funds a full mile. £1,000 funds a full day.
0% of the route funded
Bath. After lockdown.
Men were lost. Gyms were shut. Purpose had gone quiet.
We had no plan. Just a pair of rings and a park.
We threw the rings over a tree branch. Free. Every week.
No gym. No fee. Just show up, move, be around people.
Three months in. A man who'd come every week walked over.
One man stayed back.
He waited until we were almost alone.
Then he said it.
"You stopped me from
killing myself."
— A man. Rings over a tree. Bath.
Before that
I was a nihilist. Nothing matters. We all die. Who cares.
That broke it.
If rings over a tree branch could do that — what could we build on purpose?
That's what this run is for.
The mission
Why
Momentum exists.
Movement. Community. A place to go when it gets dark. That's what saves lives.
Most men who lose their lives to suicide suffered in silence. Not because people didn't care. Because the men didn't know how to reach out, and the world didn't make it easy.
The podcast is the message. The run is the proof. The money goes to Movember.
And Movember funds the research, the helplines, and the programmes that reach men before it's too late.
The 5 B's
- Body Train like your life depends on it. It does. · Cali Unity
- Belonging Find your tribe. The community that keeps you alive. · Momentum
- Belief See other men doing it. Borrow their belief until you build your own.
- Behaviour Systems over willpower. · Free book available now
- Building Build something. Be useful. Give back. That's purpose.
John o'Groats to Land's End. 33 miles a day. November rain, mud, 4pm darkness. A crew alongside me. Every five miles: stop, eat, keep moving. Not a race. A war of attrition. £100 per mile. 1,000 miles. And it will be won.
Previous attempt
By bike. 400 miles. Knee gave out. DNF. That failure has sat with me for two years.
This time
Same country. Different legs. A crew who mean it. We finish.
Through Bath
Day 23. Route passes Cali Unity — the gym where rings over a tree branch saved a man's life.
Proof of work
The training is public.
Every run, every ugly 4am start, every long day. If I'm asking you to believe in this, you deserve to see the work.
Loading training data…
The Route
Britain, end to end.
Full UK shows the whole island. Tap Day 1, Day 2… to zoom that leg.
Days · swipe on your phone
-
-
-
Before the run begins
Help me start.
Cali Unity runs on a simple model: paying members fund free sessions for men who can't. Same idea here.
Your GoFundMe donation covers the costs of the run. I take nothing. Every pound I raise on the road goes straight to Movember. Every single pound.
I gave up my salary from Cali Unity. I'm doing this from Bali on under £1,000 a month. This isn't a charity for me. It's fuel for the machine.
Everything above £10,000 → Movember. 100%.
Launch the podcast properly
£2,60026 studio sessions. Proper audio, proper video. The men coming on this show deserve better than a spare room and a laptop mic.
- 26 sessions · ~£100 each
- Real guests. Real stories. Done properly.
Build the audience
£5,600One studio session becomes 10+ pieces a week. Clips, YouTube, short-form. The message only works if people actually see it.
- Editor: short-form + long-form
- Instagram, YouTube, TikTok
Fund the run
£10,000Van. Food. Kit. Physio. 30 days in November. Everything it takes to get me to Land's End without falling apart.
- Campervan hire · 32 days
- Food and sports nutrition · 30 days
- Kit, physio, insurance, contingency
Can't donate? Share this. One share to the right person changes everything.
See the full cost breakdown
| Studio hire (26 sessions) | £2,600 |
| Campervan hire · 32 days | £2,100 |
| Fuel · support vehicle | £500 |
| Running nutrition · 30 days | £1,200 |
| Crew food | £750 |
| Campsites / overnight stops | £600 |
| Running kit (3 pairs shoes, waterproofs) | £900 |
| Physio budget | £300 |
| Insurance | £300 |
| Contingency | £750 |
| Total | £10,000 |
The Podcast
Mo(men)tum · Listen
Real conversations with men who've been through it. What broke them. What pulled them back. What they built after.
Spotify
Open on Spotify →YouTube · latest episode
Open on YouTubeFollow the build
Training starts now.
November is the finish line.
Every long run, every bad day, every 4am start. It all goes out.
This week.
Last week.
The week before.
Every week.
They didn't know where to go.
You can't save them all. But you can fund the run that keeps talking about it.
Can't donate? Share this. It costs nothing and it might save someone.
This doesn't happen alone
I'm building the crew.
1,000 miles. November. 30 days. I need men around me who mean it. If that's you — say something.
Pacers
Run a leg with me. 5 miles or a full day — doesn't matter. If you can keep up and you want to be part of this, you're in.
Drivers
Van alongside me the whole way. Checkpoint every five miles. Food, kit, keep me moving. Unglamorous. Essential.
Videographers
This has to be documented right. If you shoot and you want to be on the road for some of it — let's talk.
Editors
Daily footage, turned around fast. Clips, YouTube, behind the scenes. Remote or on the road — both work.
No form. No funnel. Just DM me.
DM @olliechick